Gerry Tabio is an author, teacher and sales coach with decades of experience in the media industry. Gerry is on a mission to solve one of the biggest challenges facing individuals and companies in the media industry: how to create a repeatable and proactive sales process that generates sustained revenue growth.
He is the Founder & President of Creative Resources Group, a media performance consultancy that works with global companies to accelerate performance, create demand and drive revenue growth. After decades of success, Gerry has mastered the ability to help companies establish a clear connection between the behaviors of the sales organization and the success of their business through CRG’s LIFT System. Gerry, and his business partner Sally Beamer, are credited with being the first to create a real-world process for developing persuasive marketing campaigns. Together, they’ve dedicated their talents to training and consulting thousands of managers, salespeople and facilitators in many of the largest and most respected media companies in the world.