Creative Resources Group provides sales performance consulting, training and coaching to media, sponsorship and adtech companies.
Our clients want more control over the growth of their revenue. They want year over year performance to be more predictable and less vulnerable to economic conditions and to an increasingly crowded market.
Clients count on us to teach and coach a proactive sales process and help their managers lead a performance-driven sales effort to create measurable growth.
The LIFT System has been designed to help media, sponsorship and adtech commercial organizations proactively create demand within the accounts and advertising agencies they do business with.