Marketing Ideas

The Discipline of iHeartMedia

The recent announcements by iHeartMedia and the Katz Media Group have put the radio industry on notice that the programmatic era has officially begun. In this post, we take a look at how iHeartMedia has been preparing for this moment for over a decade. View Post

New is good. Effective is better.

Because they are new, your new tools will get you the meeting. Because they are new, your new tools might even get you the first order. But it is because they are effective that your tools - new and old - get you the renewal and grow your business. View Post