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PreparationChoose ObjectiveIdeasActionResults Recap
Our Process

Creative Resources has developed a very simple and very powerful process. It is a repeatable sequence of behaviors that creates custom ideas and accomplishes any company’s marketing objectives.

Prepare. Effective Facilitators never “wing” a session. They know how to gather up the necessary facts to prepare themselves, their team, and the environment to facilitate a profitable session.
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  Choose the Right Objective. Effective Facilitators have the discipline to get the client and team focused on a specific objective before generating ideas.
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  Generate Lots of Ideas. Two-time Nobel Laureate Linus Pauling knew what he was talking about when he said that “to get a good idea you need a lot of ideas.” Effective Facilitators possess a tool-kit full of powerful techniques that will help any team generate a large quantity of ideas.
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  Plan for Action. Effective Facilitators know that ideas are useless unless they are used. You can always count on our graduates to help a team choose the right solution and then create a plan of action with real deadlines.
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  Measure Results. Did the program work? Effective Facilitators learn to facilitate a thorough Results Recap session in which the team can evaluate any program and make improvements in the plan.
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