Our Thinking

How to Put the Rule of 10 to Work - Part 2

If the Rule of 10 were true - that's the rule that says that for every initiative you introduce in your company, out of every ten people, three will love it, three will never do it, and four are going to sit on the fence to see how serious you are - then whom should the manager focus on first? View post

How to Put the Rule of 10 to Work - Part 1

According to the Rule of 10, every new initiative will be met by three people who love it, three people who are never going to do it, and four people that are on the fence. Let's assume the Rule of 10 is true. How do we use it to our advantage? View post

New is good. Effective is better.

Because they are new, your new tools will get you the meeting. Because they are new, your new tools might even get you the first order. But it is because they are effective that your tools - new and old - get you the renewal and grow your business. View post