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Creative Resources partners Gerry Tabío and Sally Beamer have just published Creating Demand – a new book based on the powerful creative process they have been teaching for over 20 years.

Creating Demand will take you step by step through the process of coming up with cool, custom, and effective marketing ideas for your business.

Learn to facilitate the Creative Resources process. Business owners, marketing professionals, media sales reps and managers – anyone whose business relies on marketing ideas – should consider becoming a facilitator or having a trained facilitator on their team.

Learn more about the Creative Resources Facilitator Workshop

Learn about the Creative Resources comprehensive Consulting and Training System

The Creative Resources Facilitator Workshop

The Creative Resources Effective Facilitator Workshop is a highly interactive 3-day workshop that teaches students how to apply marketing principles and a variety of idea-generation techniques to develop innovative solutions that are unique and relevant to the marketing objective.

Effective Facilitators become the go-to-people within their company whenever anyone – a supervisor, a colleague, or a customer – needs a marketing idea. Graduates know how to:

• Get different stakeholders to come together as a team to collaborate and innovate.
• Engage in a marketing analysis to identify branding and activation objectives for a project.
• Stimulate creativity and turn novel ideas into relevant marketing programs that brand products and activate target consumers.
• Integrate a variety of communication tools into marketing solutions that surround the target consumer with consistent messaging.

Coaching and Training

After graduation from the Effective Facilitator Workshop, the Creative Resources Facilitator Coach is available to help facilitators prepare for sessions, invent new techniques or trouble shoot challenging projects. Graduates are also invited to attend the Creative Resources annual Mastery Conference.

Workshop Schedule

The next Effective Facilitator Workshop is August 10 - 12, 2010 in San Diego.

Limited seats are available, so please register now.

If you would like to be notified about other 2010 workshop dates, registration fees or get answers to your questions we are eager to talk to you. Please email or call us direct at 918-366-9800.

crystalhardy@creativeresourcesgroup.com