Facilitator Tips

Preparation is a team effort!

Tackle the Preparation Step of the process with the help of your team. In this tip, we explore how the cast of characters in the marketing project can help you prepare to facilitate effectively. View post

Energizer: Play the target game.

Have a little fun and involve participants by using an energizer. Play the Target Game to get the resource group to experience how understanding the target consumer’s behavior will help to generate relevant ideas. View post