Developing Persuasive Campaigns

Jumpstart Development by giving the top idea a name.

The Development Step gets a jumpstart when the facilitator begins by engaging the resource group in naming the campaign. Making a quick list of names and asking the client to choose one can help participants offer ideas with relevant communication tools and cohesive messaging. View Post

Troubleshoot your best ideas!

Take time to troubleshoot and you will develop even more effective campaigns. Here’s how troubleshooting enhances the persuasive campaigns you develop (and gets the agent even more excited to take it to the client!) View Post