Coach K's Facilitator Tips

Jumpstart Development by giving the top idea a name.

The Development Step gets a jumpstart when the facilitator begins by engaging the resource group in naming the campaign. Making a quick list of names and asking the client to choose one can help participants offer ideas with relevant communication tools and cohesive messaging. View post

Preparation is a team effort!

Tackle the Preparation Step of the process with the help of your team. In this tip, we explore how the cast of characters in the marketing project can help you prepare to facilitate effectively. View post