Energizer: Play the target game.

Have a little fun and involve participants by using an energizer. Play the Target Game to get the resource group to experience how understanding the target consumer’s behavior will help to generate relevant ideas. View Post

Idea generation is not a race!

Specific ideas have a much higher chance of becoming reality than vague ones. You can involve the resource group in giving you just enough detail in each idea to make them specific and clear. View Post

Tap into the power of "Yes, And"

Go beyond the rules for “How to Make a List” to keep judgment in check. Apply the “Yes, And” improv technique as an energizer to encourage building on ideas rather than evaluating them. View Post