Make the process your own through practice!

The more you facilitate, the more the Creative Resources Process will become your own. In this tip, we explore ways to apply your facilitation skills and engage your team to get more persuasive campaigns developed. View Post

Recharge your resource group with an energizer!

Facilitators know that using an icebreaker to kick off a session helps illustrate making lists and making choices. This tip shows how adding an energizer during your session can delight the resource group while helping to take their ideas to another level. View Post

Energizer: Play the target game.

Have a little fun and involve participants by using an energizer. Play the Target Game to get the resource group to experience how understanding the target consumer’s behavior will help to generate relevant ideas. View Post

Idea generation is not a race!

Specific ideas have a much higher chance of becoming reality than vague ones. You can involve the resource group in giving you just enough detail in each idea to make them specific and clear. View Post

Tap into the power of "Yes, And"

Go beyond the rules for “How to Make a List” to keep judgment in check. Apply the “Yes, And” improv technique as an energizer to encourage building on ideas rather than evaluating them. View Post