Make the process your own through practice!

The more you facilitate, the more the Creative Resources Process will become your own. In this tip, we explore ways to apply your facilitation skills and engage your team to get more persuasive campaigns developed. View Post

Jumpstart Development by giving the top idea a name.

The Development Step gets a jumpstart when the facilitator begins by engaging the resource group in naming the campaign. Making a quick list of names and asking the client to choose one can help participants offer ideas with relevant communication tools and cohesive messaging. View Post